The B2B partner directory, built like a phone book
Search partner companies by what they do and where they work. Listings show certifications and coverage, and tell you who to contact. Request an intro when you find a fit, or claim your own profile.
Select your role in the partner exchange
Procure delivery partners with audit-ready credentials
- Compare systems integrators and MSPs by documented industry certifications (SOC 2, HIPAA, FedRAMP).
- Request introductions with zero cold sales harassment through double opt-in consent routing.
- Evaluate delivery track records with timestamped project evidence from Catalyst deal registers.
What opens up
Four doors, and who they open for
The partner you have not met
Buyers and vendors find each other by capability, vertical and coverage.
Buyers and vendors
The deal that went quiet
A claimed profile starts onboarding, then the deal moves to Catalyst.
Resellers and MSPs
The budget nobody tracked
Program terms and MDF attach to the listing, so the spend is visible.
Partner ops
The payout nobody trusts
Every registered deal carries a timestamp into the payout.
Finance and channel
Explore organizations across the exchange
Autonomous MXDR and Zero-Trust identity architecture for critical infrastructure
DoD prime contractor and tactical cyber systems integrator
Specialized healthcare IT, HIPAA compliance, and hospital system integrations
Multi-cloud enterprise landing zones, Kubernetes engineering, and FinOps automation
Private RAG pipelines, local vector indexing, and compliant LLM orchestration
Warehouse automation, RFID gate portals, and cold chain telemetry solutions
How partner relationships activate in Catalyst
A continuous bridge from public neutral discovery to operational revenue execution.
Discover & Match
Search by documented vertical credentials, delivery geography, and integration architecture instead of paid search ranks.
Verify & Qualify
Inspect documented certifications (SOC 2, FedRAMP, CMMC, HIPAA) authenticated directly against issuer registries.
Connect & Introduce
Dispatch structured introduction briefs with double opt-in consent to alliance heads without unsolicited vendor spam.
Activate in Catalyst
Transition seamlessly into self-service onboarding, deal registration with 24h SLA, MDF co-marketing, and CRM sync.
Top PRM capabilities buyers demand, engineered without compromise
Ranked by buyer requirement frequency in enterprise RFP evaluations (Section 2.2).
Partner Onboarding & Self-Service Portal
Guided role-based activation with automated contract signing and sandbox credential provisioning.
Deal Registration & Conflict Handling
Timestamped territory exclusivity with 24-hour approval SLA and automated CRM deduplication.
Lead Distribution & Intelligent Routing
Rules-based prospect allocation by partner geography, tier level, and industry certifications.
Enablement & Certification Tracking
Automated LMS synchronization tying partner learning milestone completions directly to margin tiers.
Co-Marketing, MDF & Asset Libraries
Pre-approved multi-touch campaign playbooks with proof-of-execution upload and rapid reimbursement.
Incentives, Rebates & SPIFs
Automated performance calculations with multi-currency payouts and transparent tier threshold tracking.
Partner Dashboards & Multi-Touch Attribution
Unified partner scorecards calculating influence versus sourcing across every pipeline stage.
Two-Way CRM & Marketing Automation Sync
Bi-directional object mapping for Salesforce, HubSpot, Microsoft Dynamics, and data warehouses.
Tier Governance & Program Rules
Dynamic partner advancement rules enforcing compliance, revenue quotas, and certified headcount.
Co-Selling & Account Mapping
Secure account overlap discovery allowing joint account plans without revealing sensitive client lists.
Comparing category models: Basic Directory vs Standalone PRM vs Catalyst Hybrid
| Feature Dimension | Basic Directory Tool | Legacy Standalone PRM | partner.directory + Catalyst |
|---|---|---|---|
| Discovery Model | Closed vendor-only or pay-to-rank listings | Zero public discovery; gated behind vendor login | Neutral two-sided exchange; structured credentials |
| Credential Proof | Self-reported logos without audit check | Manual spreadsheet verification by admin | Automated issuer registry lookup (SOC 2, ISO, HIPAA) |
| Operational Bridge | Mailto link or static contact form | Isolated portal requiring separate login credentials | One-click transition into deal registration & onboarding |
| CRM Sync & Hygiene | None (manual export/import) | Fragile one-way connectors creating duplicate records | Bi-directional real-time sync with field-level conflict rules |
| AI & Agent Access | Blocked by scrapers or locked behind paywalls | Closed proprietary database | Public REST API + Native Model Context Protocol (MCP) |
Featured Partners & Programs
Manual slide view · Zero auto-playing animation
Kestrel Defense Technologies Inc.
Autonomous MXDR and Zero-Trust identity architecture for critical infrastructure
Apex Defense Systems Group LLC
DoD prime contractor and tactical cyber systems integrator
NovaCare Health Solutions MSP Corp
Specialized healthcare IT, HIPAA compliance, and hospital system integrations
Give autonomous AI agents access to verifiable ecosystem data
partner.directory is built with native MCP tools so procurement agents and enterprise copilots can query certified resellers, inspect compliance verifications, and submit structured introduction briefs with explicit source URLs.
// Autonomous AI Agent shortlisting via partner.directory MCP
import { Client } from "@modelcontextprotocol/sdk/client/index.js";
const client = new Client({ name: "procurement-agent", version: "1.0.0" });
await client.connect(transport);
const result = await client.callTool({
name: "search_partners",
arguments: {
industry: "Healthcare & Life Sciences",
certification: "HIPAA",
country: "US",
type: "Msp",
limit: 3
}
});
console.log(result.content[0].text);
// Returns: NovaCare Health Systems (HITRUST CSF, Epic Systems App Orchard)Frequently Asked Questions
Real questions from channel chiefs, alliance executives, and enterprise IT buyers.
Ready to find partners or activate your channel inside Catalyst?
Join enterprise vendors, certified VARs, and top MSPs collaborating on the neutral partner exchange.
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